Calathea is a slow fashion brand founded by Ecuadorian designer Gloria Carbo. Inspired by her floral prints, the brand name, logo, and art direction are rooted in expressive botanical forms, celebrating individuality and feminine vision through handmade, high-craft garments.
The identity system is built around a floral icon that can stand alone or combine into fluid patterns, allowing for flexibility, rhythm, and expansion across applications. Typography is bold, high-contrast, and timeless, balancing the softness of the floral system with structure and clarity. Strong, zoomed-in visual moments emphasize texture, detail, and craftsmanship, reinforcing a world that is both intimate and expressive.
